What is Google Maps Marketing and Why Your Business Needs It

  • October 24, 2020
  • SEO
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Google Maps Marketing is key, considering there are over 3.5 billion searches per day on Google which equates to over 1.2 trillion searches per year. What that means for your business is that Google is dominating the way people search for and find information and that includes how people are finding local restaurants, accountants, hair stylists and just about every other type of business.

Google has a whole set of rich features on the SERPs (search engine results pages) one of them being Google My Business. Google My Business is the section just below the paid listings that includes a map of local businesses along with reviews, contact information (NAP or name address and phone number) and a link to the website. The rankings on these Google My Business pages is influenced by Google Maps Marketing which entails building citations and getting great reviews by providing exceptional services and asking for a review.

Probably one of the most important features for Google My Business listings is the navigation feature. What better way to get people to your business than navigating them right to your front door? Many phones have Google Maps installed as a factory setting so generally the process of finding your business is seamless.

If you are not familiar with the Google My Business section on a Google search page here is an example for “accountants in Las Vegas.”

Google Maps Search for Accountants

For many transactions, people like dealing with a local business who they can trust. And what better way to know you can trust a business than reviews of satisfied customers who have had done business with these local companies? Savvy customers read through these reviews, both good and bad, to make a determination on whether they can trust the business and whether the services that are offered are exceptional or just mediocre. 

In addition to helping with social proof and helping potential users know whether they can trust you, reviews are also a factor in the rankings a business receives in the Google My Business section. The exceptional services that you provide your clients will result in more positive reviews, more word of mouth advertising, and returning happy customers.

How to Get Started

Setting up a Google My Business page is the easy part it starts with setting up to Google My Business page and verifying the address. You generally verify the address by getting a postcard mailed to your business by Google. You want to make sure you list your address how the USPS has it listed as that may cause issues with the process. However,  the real work begins with building high-quality NAP (name, address, phone number) citations for the business and ensuring you are providing exceptional services in order to get great reviews. Don’t hesitate to reach out to those customers who you feel would be willing to leave a review and ask. A business will generally get some reviews without soliciting the reviews but those businesses that provide exceptional services and ask for reviews will see a pleasant increase in the number of reviews.

Reviews for a local accountant in Las Vegas

Google My Business Review - Marketing

Additionally, engaging with your clients who have left you a review is a great way to reciprocate the appreciation. This will further let the customer know they are more than a number and that they are a valued customer. Equally as important is responding to the negative reviews that are written. Here it is important to not get defensive about the exchange but let them know they can reach out with any concerns and you will do your best to address those concerns and make things right by the customer.

In addition to reviews, there are a number of different factors that go into the rankings in the local Google My Business section. Some of these factors include things like the proximity to the location, the number of citations and NAP consistently (name, address, phone number).

Google Maps Marketing (Google My Business Marketing) is a time-intensive process and there are many factors that go into it. If you are at your wits end with the whole process feel free to reach out as we offer local SEO and Google My Business marketing services.

Using keywords in your descriptions is also a way to help improve your overall rankings for your business. These customer-facing descriptions play a factor in the ranking for Google My Business but it’s important not to stuff keywords here needlessly as there are likely algorithms that may negate, or worse, penalize keyword stuffing for web content. Just a few relevant keywords should suffice to get the point across to the customers and should be search engine friendly.

For building citations (NAP) there are directories that list your contact information and provide a link to your website. There are companies that help out in Google My Business and local search optimization. We are one of the many exceptional Google My Business and local search optimization services. Feel free to reach out if you have questions on Google My Business, SEO, or local SEO and we would be happy to answer your questions. Okay, end of our marketing plug.

A great thing about these NAP citations is that they also help for your traditional SEO efforts. NAP citations in directories generally will link back to your site, many are do-follow links, which provides the much-needed link equity needed to rank in local search results. Many businesses will execute a solid Google Maps strategy in tandem with a local SEO strategy.

Setting up a paid ads for Google My Business is one way to get some traction if you have worked tirelessly on your Google Maps Marketing (Google My Business) to no avail. These paid Google My Business listings are similar to the paid listings on the SERPs (search engine results pages) in that you pay to have your listings appear above the standard search results. Feel free to reach out if you have any questions about local SEO, Google Maps marketing (Google My Business) or similar services.

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